Wednesday, July 24, 2013

Tempo & Play Network: Expanding The Vision Of One Platform

Last week's announcement of a strategic alliance between Globecomm and Play Network to integrate their music and digital signage services into our Tempo platform, represents a giant step forward in the evolution of the Enterprise Video Platform, and creates compelling value propositions for the clients we serve.

When we first conceived Tempo, we placed ourselves five or six years in the future and asked: "What will large enterprises need in terms of a video delivery system"? One of our guiding principles was that of "One Platform". We were living in a world where there were streaming and webcasting platforms for Corporate Communications, proprietary systems for Interactive Distance Learning, and Digital Signage systems with less than elegant implementations. We believed that all of these applications would converge into a single platform, kind of like Microsoft Office. We were correct. And as we have evolved our philosophy, items like third-party training content, mobile app delivery, and customer facing applications - including in-store music and advanced digital display systems - have become essential elements of our roadmap. The Tempo/Play Network alliance adds the Customer Experience elements of in-store music and advanced signage to our platform.

This announcement is also significant because we are now not only providing the technology, we are providing the content. The future will be defined by how users interact with content. Together with Play Network, we are now in the business of defining that experience. Nothing excites us more.

It has also been exciting to see the market response to this announcement. My favorite interaction was with a Fortune 50 retailer who said "With Tempo, I can replace five existing systems with a single platform from a single vendor." That is the power of One Platform.

Lastly, it is great to be working with the folks at Play Network. We could not have hoped for a better partner. They are a focused, knowledgable, and forward-leaning organization. I see the fire in the eyes of our team when we walk out of meetings with them. It is inspiring.

Ed Behan, Vice President of Enterprise Services, Globecomm

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